Suffolk Destination Data is designed for tourism, hospitality and visitor economy businesses across Suffolk, helping you understand performance, benchmark with peers and plan smarter with evidence-based insight.
This online tool brings together data from across the destination into clear dashboards so you can see what’s happening, why it’s happening and what to do next, all in real time.
Suffolk Destination Data gives you access to answers like:
Who is visiting Suffolk?
Visitor origin, demographics and behaviour
How many visitors are coming?
Footfall, overnight stays, attraction visits
How is your business performing?
Occupancy, bookings and revenue trends
How do events and weather affect demand?
Correlations you can act on
What’s changing in the market?
Real-time data and trend insights
How are your peers doing?
Benchmark your performance against others in the region
Suffolk Destination Data has been developed with local tourism and hospitality businesses in mind, from accommodation and attractions to food & beverage, events and experience providers.
It’s a first-of-its-kind resource in Suffolk that brings together multiple sources of data into one place, turning numbers into insight. All this helps you make better decisions, whether you’re planning price changes, staffing, event timing or marketing campaigns.
The platform is powered by T-Stats Solutions, a specialist analytics system used by destination management organisations and councils to bring visitor economy and performance data together into one secure tool.
Here’s how it benefits your business:
Your data stays confidential
Only you can see your business’s specific data – all contributions are protected and GDPR-compliant.
Small contribution, big benefits
By sharing a small amount of data from your business each month, you unlock ongoing access to dashboards and benchmarks.
Explore powerful insight
Access visitor profiles, regional trends, performance benchmarks and sector comparisons from desktop or mobile.
Turn insight into action
Use this intelligence to optimise pricing, staffing, marketing and product development, all backed by data.
Suffolk Destination Data supports you to:
Understand how your business compares with others in the county – identify strengths and areas for improvement.
Use real-time and historical trends to improve planning, pricing and product development.
See how digital activity, events and campaigns correlate with visitor behaviour and demand.
Identify patterns in demand and plan for peaks and shoulder seasons with confidence.
All tourism businesses are encouraged to contribute basic performance data, usually monthly, into the system. This takes just a few minutes and can be done via desktop or mobile.
Your data remains confidential, and you’ll gain access to a much richer set of destination insights. The more businesses that contribute, the stronger and more valuable the dataset becomes for everyone.
Sign up today. Alternatively you can request a demo or contact our support team to find out how easy it is to begin using data that helps drive better decisions and business growth.
We know data can feel complex, that’s why we provide onboarding support, guides and help materials to get you logging in and using Suffolk Destination Data .
Need help? Reach out to our team, we’re here to support you.