Suffolk Destination Data is a powerful tourism intelligence platform designed to support businesses, councils and partners across Suffolk to better understand how the visitor economy is performing.
Bringing together a comprehensive suite of real-time and regularly updated data, the platform provides a single, trusted place to track trends, monitor demand, identify pressures and opportunities and support informed decision-making across the region.
Suffolk Destination Data is powered by the proven T-Stats Solutions system, a trusted tourism data platform used by destinations across the UK, and tailored to reflect the unique characteristics of Suffolk’s visitor economy.
Suffolk Destination Data supports:
The platform integrates a wide range of high-quality data sources, updated daily or monthly, to build a comprehensive picture of:
Insights can be explored through interactive dashboards, trend analysis and benchmarking tools, helping users quickly understand what’s happening and why.
Suffolk Destination Data brings together multiple core trackers, including:
Footfall tracking
Daily insight provided by BT into visitor numbers, origins, age and income groups and distance travelled across 12 East Suffolk towns.
Car parking usage
Daily ticket sales by dwell time, helping to understand visitor presence across coastal and inland destinations.
Visitor survey data
Continuous visitor feedback captured via The Suffolk Coast website.
Visa card expenditure
Monthly Beauclair Visa card spend by area and sector, with valuable insight into audience demographics.
National tourism & economic trackers
Including domestic and international tourism trends, accommodation occupancy surveys, petrol prices, inflation and consumer sentiment.
Weather data
Daily temperature and rainfall data to help contextualise performance and demand.
Short-term rental analytics
Occupancy, rates, forward bookings and guest origin data from KeyData.
Accommodation & attractions tracking
Monthly performance data submitted directly by businesses for secure benchmarking.
Business barometer
A monthly snapshot of business confidence and trading sentiment.
Events calendar
Integrated to help identify the impact of festivals, campaigns, weather events and transport disruption.
Additional local datasets
Including transport information, perception studies and other East Suffolk Council data sources.
Suffolk Destination Data enables businesses and organisations to:
By replacing assumptions with evidence, the platform helps build a more resilient, coordinated and future-focused visitor economy for Suffolk.
Take a look at the T-Stats Solutions introductory video for a brief overview of how the platform works.
Suffolk Destination Data has been supported by The Sizewell C Tourism Fund and Suffolk County Council.
The platform is developed and governed in partnership with local stakeholders to ensure it meets the needs of Suffolk’s visitor economy.
You can find more information about governance and partnerships via East Suffolk Council’s governance groups, by scrolling to the Economic Review Groups – Tourism Working Group section:
The platform is delivered through T-Stats Solutions, a specialist tourism data system used by destinations, councils and visitor economy partnerships across the UK.
All data is handled securely and in line with GDPR requirements. Business-level data remains confidential and is only used in aggregated form to provide benchmarking and insight.
Whether you are a business looking to understand performance, or an organisation seeking strategic insight, Suffolk Destination Data is here to support better decisions.